Helping you be a part of Africa’s Leading Emerging Market Markets  

Our consultancy provides the partnership you require to penetrate and grow the consumer markets for your goods and services in  Africa’s emerging economies.

Currently, our focal point is Nigeria and the West African sub-region

in general.

There are all kinds of notions about emerging markets these days.

Most of them unfortunately negative. At the end of the day,

we all approach risks differently.

What is not in doubt is that the potential for growth in these markets is a lot higher than in established markets especially in the current global economic climate.

We are guided in what we do by the following values:

We are more interested in products and services that not only give value to our consumers but provide opportunities for economic empowerment. This is not merely altruistic, it makes economic sense.

Opportunity to generate income = increase in size of market. (Q.E.D).

We also work with micro-finance banks to lower the entry point of purchasing goods for resale.

However, we never confuse low income and price sensitivity with low standards.

It is absolutely important that reliability is a value closely associated with a product.

Trust-worthiness must be the hallmark of the service to be offered.

See how this has been applied in our Case Studies

Bridge Builders